This hair dye is great, I used it for my 21st birthday party on pre-lightened hair and it looks amazing in the photos! Very vibrant, but I wouldn't recommend it for unlightened hair as it is not a rich, deep enough shade to cover darker tones as well as bleached ones. Directions rose red achieves a similar but deeper result on unlightened hair in my experience. I found that, although it was prone to staining skin, towels, bedding etc if accidentally came into contact with them, but was pleasantly surprised that it didn't stain the shower when I rinsed it out unlike some other pink shades I've tried.