A very nice, rich colour which seems to be true for all directions dyes. Unfortunately, it didn't last too well on my bleached dark yellow/brassy hair, so i've knocked 1 star off. It did last well on my lighter roots, and i did this as part of a purple&green combo. The green wasn't affected too much by the purple (bleeding wise) so i was quite happy with it, and it faded to a nice yellow-green colour :)