I've used this on myself and a friend, and same results both times. It is such a rich colour that just lasts and lasts when taken care of. Fades to a nice purple-pink colour and eventually out to a white-ish shade. It lasted very well (2 weeks before any sign of fading) over my hair which was only bleached dark yellow with some orangey tips in places. On my parts which were bleached white it wouldn't come out - stayed dark purple, had to bleach it out. So this dye is for people who want a long lasting colour :) I also use this in my shampoo as a toner on my hair which is now blonde, works ok (: