I wanted a darker purpley/red colour towards the end of my red phase, so I went with rubine, and it was a brilliant choice. It came out a slightly darker blood-red shade than my previous reds... slightly lighter than any online shop pictures indicate. Didn't leave too many remnants of purple. Fades to a slightly pinky-red, but still kept the blood red depth to it. My favourite of any red I tried, and it wasn't even meant to be a red dye! -Geneticphreak-