Oh my god, it was sooooooo red. A deep pinkish red. With my curly shortish hair I looked like a lolita - bit cute, bit goth. The colour has some crazy staying-power. After the pink that it faded to wouldnt go away after 2 month I tried to bleach it out - it was like neon-peach. But well, dying it over with some caramel-blonde solved it. Great colour, but too pink after a few washes. -Lil-