Directions Violet Hair Dye

My absolute favourite; goes on smoothly and evenly, stays moist while developing (which is something that really helps the colour sink in!), rinses out *fairly* quickly and painlessly - though you might need to give your bath a scrub afterwards! - and lasts a pretty long time given the right aftercare, with a gorgeous deep purple colour that shines in light. Whatever colour/dye I go with, I always tend to come back to Directions Violet because it just does the job so well! -Miss P-

Emailed Review, 14/11/2008
5 of 5 Stars5 of 5 Stars
£4.50