My god, this red is bright! Applied it to yellowy bleach blonde hair and left it on for 3 hours. It went highlighter orange :( Re-applied the next day and left it for 4 hours and now it's a tomato-y red but it is orange in bright light. Not at all like I'd expect it to come out and it's fading very quickly. An excellent dye if you want a quick shot of very lumunious, kind of orange red but not if you're going for pillar-box. -RobynBerry-