I dyed my hair magenta pink in January '08 [on bleached hair] and the result was incredible!! So bright and eye-catching. Due to fading, I have to re-dye little bits of my hair every other time I wash it, but the majority of the colour remains. What's more, when re-dyeing my roots, the dye still gives subtle colour :) Now July '08, I'm still pink and vibrant; even added Plume to the tips for some variety! I'd definitely use both again! -Ali-