I have used every shade of purple that MP has made, and I think this one has to be my favorite. it's like a mixture of blue and red purple which is fun to see the color change in different lights. It doesnt fade too fast(I always do touch ups every other week/mix some with conditioner and let it sit for a while)I would tell everybody looking for an interesting purple to try it out! :) - Emailed Review (Lolitaari)