Product Review

Directions Plum Hair Dye

Awesome staying power. We mixed this with Special Effects Joyride into a deep electric purple, it lo...Read More

Emailed Review, 02/10/2012
5 of 5 Stars5 of 5 Stars

Directions Plum Hair Dye

lovely colour quite dark in normal light, shines a lovely bright colour in bright light :) my colour...Read More

kirsty jarvis, 02/26/2011
4 of 5 Stars4 of 5 Stars

Directions Plum Hair Dye

Plum turned out a beautiful, vibrant, deep purple color with a dark pink mixed in. It faded really n...Read More

Emailed Review, 04/14/2010
5 of 5 Stars5 of 5 Stars

Directions Plum Hair Dye

Plum turned out a beautiful, vibrant, deep purple color with a dark pink mixed in. It faded really n...Read More

Emailed Review, 04/14/2010
5 of 5 Stars5 of 5 Stars

Directions Plum Hair Dye

I\'ve used this on myself and a friend, and same results both times. It is such a rich colour that j...Read More

Luke Allen, 01/04/2010
5 of 5 Stars5 of 5 Stars