Product Review

Directions Plum Hair Dye

Awesome staying power. We mixed this with Special Effects Joyride into a deep electric purple, it loRead More

Emailed Review, 10/02/2012
5 of 5 Stars5 of 5 Stars

Directions Plum Hair Dye

lovely colour quite dark in normal light, shines a lovely bright colour in bright light :) my colourRead More

kirsty jarvis, 26/02/2011
4 of 5 Stars4 of 5 Stars

Directions Plum Hair Dye

Plum turned out a beautiful, vibrant, deep purple color with a dark pink mixed in. It faded really nRead More

Emailed Review, 14/04/2010
5 of 5 Stars5 of 5 Stars

Directions Plum Hair Dye

Plum turned out a beautiful, vibrant, deep purple color with a dark pink mixed in. It faded really nRead More

Emailed Review, 14/04/2010
5 of 5 Stars5 of 5 Stars

Directions Plum Hair Dye

I've used this on myself and a friend, and same results both times. It is such a rich colour that jRead More

Luke Allen, 04/01/2010
5 of 5 Stars5 of 5 Stars