Product Review

Directions Plum Hair Dye

A rich purple, but fades to inky blue very quickly, as quick as after 1 wash. Even when mixed with aRead More

Andrea Stratton, 04/08/2014
3 of 5 Stars3 of 5 Stars

Directions Plum Hair Dye

This dye was really dark purple when I first dyed it over my natural blonde hair, and stayed vibrantRead More

Emailed Review, 03/08/2014
4 of 5 Stars4 of 5 Stars

Directions Plum Hair Dye

Absolutely brilliant. This is my favourite purple to use and lasted for over 3 months before I decidRead More

Laury Coenen, 15/07/2014
5 of 5 Stars5 of 5 Stars

Directions Plum Hair Dye

Aw I'm so disappointed. I applied this dye to my natural chestnut brown (with an orangey tint) hair.Read More

Jess harrison, 13/05/2013
2 of 5 Stars2 of 5 Stars

Directions Plum Hair Dye

THIS LASTS A LOT!it's a deep purple at first and then it turns out in a lovely purple with hints ofRead More

Emailed Review, 13/08/2012
5 of 5 Stars5 of 5 Stars