The shade is fantastic pretty much the same colour as you see on the site when applied over bleeched hair. It looks really cool as it fades out too, you get lots of shades from pink to purplely pink and brilliant looking blonde highlights - Having tried lots of Directions colours this one is by far my favourite!

It does wash out faster (in about 12 washes) than the Manic Panic dyes so it a good one to try if you are not sure but feel like being brave (^_^)