Lasted about 2 weeks before fading but that was because I used it over pink for a multi layered effect. To get a longer lasting colour, dye should really be used over white or pale yellow hair for strongest effects.

Violette is a very nice juicy colour and very bright. Just right for winter to cheer you up! Very good value for money and just a little extra splodge from a spare bottle every couple of weeks can cure fading problems if you are obstinate like me. :)