Pinkissimo rocks. Bleached my hair to a light shade of brown and it shows up amazing. starts to fade after about 2 to 3 washes however like some hair dyes I have used that just slip out this one fades to a light pink that is still a very nice shade. Great value for money as one bottle does my shoulder length thick hair fully. Would recommend to anyone and can't wait till I get bored of pink so I can try out the other shades. -lisa86lisa-