I LOVE this colour! It's lasting sooooo well! I have washed so many times since I dyed it and it still doesn't need a touch up! It quite a true red but a bit pinky based. I mixed it with a bit of Adore Mocha so it came out darker and has lighten up a bit but no where near as much as other reds I have used. I dyed it about 3 weeks ago and I have washed mostly every other day and a few times on consecutive days. This stuff really lasts! I will be buying this again. I lavvit!