As with the Atlantic Blue, the consistency is lovely. The dye itself covers bleach well, but users need to be mindful that if covering more yellowy hair, it will go a bit grey. There are a few strands in my hair that are lavender and grey, but other than that, the colour is bold, vibrant and shiny. There is more than enough dye in each pot to cover a full head of hair, even if you have shoulder length hair (or at least in my experience) so definately worth it, it's a bargain :) -Mistress Pandora-