I love love LOVE this hair dye. I was a bit sceptical at first about using it, because it didn't look the best.. But I left it in for an hour and a half, and the colour was AMAZING! I never expected it to be so bright. I had gingerish hair before, so I expected duller colours, but nono. The dye faded after 5-7 washes, only slightly though. I put it in a second time for half an hour and it turned pink. Lovely hair dye. I advise anyone to use it :) -Tracy-