I think I'm the only one being negative about this product. I'm a hairdresser, bleached my hair a lot and eventually ended up being really light blonde, couldn't get any lighter. I wanted it to be less yellow though, so I wanted to go really really white! Bought manic panic's virgin snow (amplified). It didnt do much. My extensions were the same color as they were before, my own hair got a bit lighter but not as white as all the images showed online. -Kay-