Great color. Lasted longer than any of the other colors i have used so far. Only left it on my bleached hair for 15 minutes, but it last almost 2 months. & the only reason i redyed was because i was adding purple to it too, and i wanted it all at its starting color. but when i redyed it it was a very pretty, bright baby pink. i am definitely buying this again, for my 4th time -Brielle-