Amazing colour so bright i bleached it beforehand and it came out amazingly bright :) first time i put it on it even came out pinky then i redyed it over the hair already and it went to a still bright but more red colour definately worth trying but fades mega quick on my hair im reapplying every two weeks and trying not to wash it until every 5th day to keep the colour in...trying sfx cherry bomb and nuclear red so will keep you all posted :) -Aime-