Product Review

Directions Fire

Two pots do my long hair great and creates a great bright red shade and I like the orange it fades t...Read More

Emailed Review, 08/02/2014
5 of 5 Stars5 of 5 Stars

Directions Fire

Excellent!!! Colour bright and vibrant in brilliant condition and got some left for touchups!!! Love...Read More

Emailed Review, 08/13/2012
5 of 5 Stars5 of 5 Stars

Directions Fire

Unlike other red Directions dye, this is the best choice if you are looking for REAL red not red/pin...Read More

Emailed Review, 02/10/2012
5 of 5 Stars5 of 5 Stars

Directions Fire

This is my favourite red dye. Comes out VERY bright on white hair. The only reason i've marked this ...Read More

Sadie May Whitehead, 08/01/2009
4 of 5 Stars4 of 5 Stars

Directions Fire

A nice shade. A true red, not pink or orange, will take NEON if you put it over orange hair like I d...Read More

Alexandria Sherman, 09/17/2008
4 of 5 Stars4 of 5 Stars