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Directions Plum
[DIR-PLM]

£4.50



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Date Added: 04/08/2014 by Andrea Stratton
A rich purple, but fades to inky blue very quickly, as quick as after 1 wash. Even when mixed with a...


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Date Added: 03/08/2014 by Emailed Review
This dye was really dark purple when I first dyed it over my natural blonde hair, and stayed vibrant...


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Date Added: 15/07/2014 by Laury Coenen
Absolutely brilliant. This is my favourite purple to use and lasted for over 3 months before I decid...


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Date Added: 13/05/2013 by Jess harrison
Aw I'm so disappointed. I applied this dye to my natural chestnut brown (with an orangey tint) hair....


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Date Added: 13/08/2012 by Emailed Review
THIS LASTS A LOT!it's a deep purple at first and then it turns out in a lovely purple with hints of ...


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Date Added: 13/08/2012 by Emailed Review
Very dark at first but fades nicely through purple shades. After 6months my hair still had purple in...


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Date Added: 10/02/2012 by Emailed Review
Well what can i say my hair is PURPLE. Perfect exactly what i wanted. I bleached my hair to a pale l...


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Date Added: 10/02/2012 by Emailed Review
I really loved this color. Its dark but still very vibrant. It also lasts a long time. I used this c...


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Date Added: 10/02/2012 by Emailed Review
One word...AMAZING!! Looks so funky, I bleached my hair first so it would be bright. Even the hairdr...


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Date Added: 10/02/2012 by Emailed Review
Lovely colour but i do still get dye on my hands everytime i touch my hair. (Emailed Review from N...


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Date Added: 10/02/2012 by Emailed Review
Awesome staying power. We mixed this with Special Effects Joyride into a deep electric purple, it lo...


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Date Added: 26/02/2011 by kirsty jarvis
lovely colour quite dark in normal light, shines a lovely bright colour in bright light :) my colour...


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Date Added: 14/04/2010 by Emailed Review
Plum turned out a beautiful, vibrant, deep purple color with a dark pink mixed in. It faded really n...


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Date Added: 14/04/2010 by Emailed Review
Plum turned out a beautiful, vibrant, deep purple color with a dark pink mixed in. It faded really n...


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Date Added: 04/01/2010 by Luke Allen
I've used this on myself and a friend, and same results both times. It is such a rich colour that j...


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