Product Review

Directions Rubine

A very unique dye. I dyed mine over very faded semi-permanent red/purple box dye without bleaching (...Read More

Zelda-Myfanwy Rose, 03/11/2014
5 of 5 Stars5 of 5 Stars

Directions Rubine

beautiful colour! is such a gorgeous shade.not too bright,not too dark. pink based so hopefully it w...Read More

Emailed Review, 02/10/2012
5 of 5 Stars5 of 5 Stars

Directions Rubine

Amazing dark red colour - not purpley at all though like shown in the picture which is why i've give...Read More

kirsty jarvis, 02/26/2011
4 of 5 Stars4 of 5 Stars

Directions Rubine

Oh my god, it was sooooooo red. A deep pinkish red. With my curly shortish hair I looked like a loli...Read More

Emailed Review, 04/14/2010
4 of 5 Stars4 of 5 Stars

Directions Rubine

I just looove this color! In the first wash the color is like 'beetroot', but a little more pinkish....Read More

Emailed Review, 09/19/2009
5 of 5 Stars5 of 5 Stars