by Rebecca Lynch
this came out a lovely bright red, it did not fade allot at first and shocked and had the wow factor for a while then it went a pinky colour and it still looked kwl and then had the wow factor again for a pinky colour , all in all i was realy impressed with this shade and product at the end of the day. i will buy again , once ive been the full circle of colours lol
by Emailed Review
I've been using Poppy Ped for 8 years, find it easy to apply, using tinting brush or fingers.I always use over bleached hair which gives it a drop dead vibrancy.I've been very lucky with the fade, the red usually fades down to a hot pink after about 4-5 weeks, although lately it's been fading much quicker, probably because of the length of time I've been using the same product.I moved to the South Of France 3 years ago, and although I use UV shampoos etc it did start to fade a bit quicker here than in the UK, as it was lasting 6-8 weeks there. I try to leave a minimum of 4-5 days between washes, and I always wait a minimum of a week after dying before the first wash.I don't leave it on all night, I usually wait about 45 mins before washing, but I only bleach the roots, and re-bleach the tips. I do a full re-colour ie All black, lift the black add the red, about once a year just to refresh. I've used many other brands and colours in the past, but Directions has been the easiest and the
by Karin Löfvenmark
This colour is really great in the beginning, but it fades very fast. Though, you get a really RED result instead of those (red) you get from those you can buy in every-day stores. I really loved this, and I miss my RED hair. Plus, people can't lose you in a crowd.