Product Review

Directions Plum

A rich purple, but fades to inky blue very quickly, as quick as after 1 wash. Even when mixed with a...Read More

Andrea Stratton, 08/04/2014
3 of 5 Stars3 of 5 Stars

Directions Plum

This dye was really dark purple when I first dyed it over my natural blonde hair, and stayed vibrant...Read More

Emailed Review, 08/03/2014
4 of 5 Stars4 of 5 Stars

Directions Plum

Absolutely brilliant. This is my favourite purple to use and lasted for over 3 months before I decid...Read More

Laury Coenen, 07/15/2014
5 of 5 Stars5 of 5 Stars

Directions Plum

Aw I'm so disappointed. I applied this dye to my natural chestnut brown (with an orangey tint) hair....Read More

Jess harrison, 05/13/2013
2 of 5 Stars2 of 5 Stars

Directions Plum

THIS LASTS A LOT!it's a deep purple at first and then it turns out in a lovely purple with hints of ...Read More

Emailed Review, 08/13/2012
5 of 5 Stars5 of 5 Stars